Guinness World Record attempt at Builder Mart 2026

We will be attempting to break a Guinness Book of Word Record for the most nails hammered simultaneously at Builder Mart. 

TITLE SPONSOR – $10,000 (Exclusive)

“MBIA Guinness World Record Attempt Presented by ______”

Premium Benefits:

• Naming rights integrated into all materials
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall
• Included in official press release using Guinness logo rights
• Recognized in direct mailing (up to 10,000 recipients)
• Opportunity for executive remarks before attempt
• 25 Builder Mart registrations
• 3 reserved hammering stations (boards)
• First right to use event photos/video in marketing

This sponsor underwrites majority of Guinness package.

OFFICIAL RECORD PARTNER – $5,000 (2 Available)

Benefits:

• Secondary logo placement on signage and t-shirts
• Recognition in full-length video + short-form videos
• Mention in official press release
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall
• Social media recognition during 6-month Guinness usage window
• 10 Builder Mart registrations
• 2 reserved hammering stations (boards)

OFFICIAL ATTEMPT SPONSOR – $2,500 (4 Available)

Benefits:

• Logo on signage and t-shirts
• Recognition during live announcement
• Logo inclusion in recap email to membership
• Social tag in LinkedIn announcement
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall
• 5 Builder Mart registrations
• Reserved hammering station (board)

RECORD MOMENT SPONSOR – $1,500

• Logo on “We Broke the Record” backdrop
• Branding in official certificate photo moment
• Logo watermark in recap video
• Tagged in 6-month digital promotion window
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall

2 Builder Mart registrations

OFFICIAL HAMMER SPONSOR – $5,000 OR TRADE

**THIS WILL LIKELY BE COVERED BY STANLEY BLACK & DECKER, BUT KEEPING AS AN OPTION IN CASE

• Sponsor provides 600 Hammers
• Mention during attempt briefing
• Logo included in all hammering station visuals
• Premium social spotlight
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall
• 10 Builder Mart registrations

OFFICIAL LUMBER & NAIL SPONSOR – $5,000 OR TRADE

• Sponsor provides 100 10’ 2x4’s, 2,500 ¾ roofing nails and 25 rolls of duct tape
• Mention during attempt briefing
• Premium social spotlight
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall

10 Builder Mart registrations

OFFICIAL SAFETY SPONSOR – $5,000 OR TRADE

• Sponsor provides: 600 Safety Goggles and 600 Ear Plugs
• Mention during attempt briefing
• Logo included in all hammering station visuals
• Premium social spotlight
• Logo on:
• Event stage backdrop
• Attempt signage
• Participant t-shirts
• Registration area
• Step-and-repeat wall

10 Builder Mart registrations

BUILDER/EXHIBITOR BOARD SPONSORS $1,000

• Team of 8 participants (includes tickets)
• Photo ops and logo (sticker) on board
• Limited to Builders and Exhibitors

NON-EXHIBITOR BOARD SPONSOR - $2,000 

• Team of 8 participants (includes tickets)
• Photo ops and logo (sticker) on board